Category Digital & Social

facebook

New Improvements to Facebook Adverts

Some good news from Facebook for Business Page admins that use Facebook advertising as part of their Marketing Mix.  A new Ad layout is coming for the traditional right hand side Ads.   This new format offers a more visual design and is looking to increase engagement for Advertisers.  This is a welcome more as the […]

facebook

Facebook EdgeRank is No More

Life used to be simple for Facebook business users, just understand EdgeRank and you stood a good chance of  visibility and organic growth through engagement with your content.   Sadly as most Business and personal users have noticed over the past year or more that the content in our News Feeds is continually changing and sometimes […]

Blogging

How to Drive More Traffic to Your Blog Posts

You’ve published your blog article and now what, wait for the readers to find you? If thats your approach then you will probably be struggling to catch the attention of any readers.   No readers equals no sales opportunity, and this is after all why we as businesses are blogging. You probably put a lot […]

Google search

Simple Search Engine Optimisation SEO

This guide covers the basics of On page Search Engine Optimisation (SEO for short) and by ‘On page’  I mean items that can be changed directly on your web pages. You need to apply these simple guidelines to ensure every page on your website is working hard for you.  Every page that sells your product […]

YouTube

Social Media Usage – Are you using Youtube?

In a previous article I looked at the a graph showing the value certain of SEO markers as Social Media ranked highly, I though I’d use this article to show another graph.  This time showing global account penetration of various Social Media. So at this point I’m hoping all you small business owners are looking at […]

Google+

Pinterest surprises in SEO signals

Recently I stumbled on an interesting graph from Search Metrics that made me think about some of the advice I was giving out for SEO. Now at the top of this chart of what essentially a break down of what gives you the most SEO juice, we see Social Media signals continue to rank highly. Facebook […]

facebook

Facebook pages with multiple admins

New Facebook Function for Admins Facebook is rolling out some new functionality on the 20th Feb which will be a great help to businesses that have Facebok Pages with multiple admins.   Facebook will add the name of the person who posted a status update below the name of your Page, with the comment Posted By. […]

email-topics

10 content ideas for email newsletters

As a Dive centre or particulary a resort one of the best ways to keep your customer relationships going is via email.   Hopefully you have already read my article about email content creations tips or you just want to get right in and start creating a newsletter for your store. To get you started I […]

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