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hashtags for social media business use

Hashtags, should I use them on my business Social Media

Ever since Facebook brought in Hashtags there has been a debate on whether businesses should use them and if they are effective. But lets take a step back from that discussion and firstly look at what is a Hashtag. What is a Hashtag? So those of you still getting to grips with Social Media as […]

4 different ways to promote Your Social Media

4 Different ways to Promote Your Social Media

We all have Social Media, other forms of Digital Marketing and of course what I might call Old School Marketing.  One thing many people don’t have is all these linked and working together. In this article I want to look at a few simple ways you can cross promote your Digital Marketing and Social Media. […]

The value of a Social share

The value of a Social share

Every Social Marketers aim should be to drive sales either by the more opaque methods like brand building or directly by product promotion.  In a previous article I looked at how Social Media engagement can influence purchase intent in this one I will drill down and look specifically at the value of Social Sharing – So pay attention Content […]

Social-Media-Image-Size-Guide

Social Media Image sizes – A guide

One of the trickiest parts of Social Media is getting the image sizes right.   As time passes more and more networks are resizing images we post to fit, even when we post links to blog articles or web pages.  But gone also are the days when we could use one image for all our […]

Engage on Social Media to Increase

Engage on Social Media to Increase Purchase Intent

I’m a keen proponent of businesses engaging on Social Media, and by engaging I don’t just mean posting content to your various platforms and then thinking your marketing job for the day is done. I mean really engaging with your audience.  I see a lot of businesses that neglect the simple aspects of Social Media […]

6 Simple Free Tips to increase your website traffic

6 Simple Free Tips to Increase your Website Visitors

If your business has a website then I’m sure one of the major goals of your marketing is to drive more traffic to your website.  More traffic means more opportunity to convert visitors into customers.  Below I’ve put together 6 simple tips to increase your website visitors and best of all they are totally free […]

4 Tips to Make Effective Websites

4 Tips to Make Effective Websites

I used to give a presentation entitled ‘Does your Website Work for You?’  but over time I realised that this isn’t actually the approach we should be looking at.  In fact its probably the biggest barrier to an effective website if we focus on the You.  In this article I’m going to talk about how […]

Facebook ad call to action button

6 Tips for Great Calls to Action on Social Media

In previous articles I’ve talked a lot about offering good and compelling content to draw users to your posts, in this article I am going to take it a step further and highlight some tips for creating great Calls to Action or CTAs as they are often called by marketing professionals. Calls To Action can […]

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