Category Trends

IBM Watson jeopardy

IBM Watson: A new Era of Computing

Starting a new job is always interesting; new people, new environment, new opportunities and new ways of looking at things. I’ve had the opportunity recently to take this challenge with a role at one of the most famous and renown technology companies in the world, IBM.  Now before I go into too much detail of […]

Social media strategy guide

8 things to consider for a Social Media Strategy

Social Media is an amazing tool for your business, it lets you connect and engage directly with your customers in ways that many older marketing practises just can’t replicate.  Though Social Media for business use is much more then just simply posting something to Facebook once in a while.   Every business no matter what size […]

hashtags for social media business use

Hashtags, should I use them on my business Social Media

Ever since Facebook brought in Hashtags there has been a debate on whether businesses should use them and if they are effective. But lets take a step back from that discussion and firstly look at what is a Hashtag. What is a Hashtag? So those of you still getting to grips with Social Media as […]

4 different ways to promote Your Social Media

4 Different ways to Promote Your Social Media

We all have Social Media, other forms of Digital Marketing and of course what I might call Old School Marketing.  One thing many people don’t have is all these linked and working together. In this article I want to look at a few simple ways you can cross promote your Digital Marketing and Social Media. […]

The value of a Social share

The value of a Social share

Every Social Marketers aim should be to drive sales either by the more opaque methods like brand building or directly by product promotion.  In a previous article I looked at how Social Media engagement can influence purchase intent in this one I will drill down and look specifically at the value of Social Sharing – So pay attention Content […]

Social-Media-Image-Size-Guide

Social Media Image sizes – A guide

One of the trickiest parts of Social Media is getting the image sizes right.   As time passes more and more networks are resizing images we post to fit, even when we post links to blog articles or web pages.  But gone also are the days when we could use one image for all our […]

Engage on Social Media to Increase

Engage on Social Media to Increase Purchase Intent

I’m a keen proponent of businesses engaging on Social Media, and by engaging I don’t just mean posting content to your various platforms and then thinking your marketing job for the day is done. I mean really engaging with your audience.  I see a lot of businesses that neglect the simple aspects of Social Media […]

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