Using Facebook insights to maximise your Facebook exposure

Originally Posted on August 13, 2013 by  http://padiproseurope.com/using-facebook-insights-to-maximise-your-facebook-exposure/

Using Facebook insights to maximise your Facebook exposure

Recently Facebook has had a number of make overs, but for those using Facebook as a business tool one sticks out.

Facebook Insights

Have you ever used the insights tab on your Facebook business page? If the answer is no then now is the time to start taking it serious as a powerful tool to help maximise your business profile on Facebook.

If you have not already enabled the new Facebook Page insights then you can do so by going to your Business Page and under the insights tab selecting “learn more”

New Facebook insights

You will then be asked to click on a large green button that asks if you want to try new insights now.

Once in the new Facebook Page insights, take a moment to go through the tour that helps explain Insights.

Maximum exposure

Why a Facebook Business Page?  Simple to increase our business and create a relationship with our customers past, present and future.   Every time you post as your Business Page you are trying to get that particular post to as many fans as possible. The more people who see it the more exposure you get, right?

Right.  Do you just post an update when you have time?  Have you ever considered when your users are online?  Every time you post to your page you want as many people as possible to see the post. This is where the new insights becomes a powerful tool you can use to maximise your post exposure.

Once you have new Insights on your account click on Posts, then on “When Your Fans Are Online”

Facebook insights when fans are online

This then gives you an overview of when your Pages fans are online.  You will be able to see a break down for each day of the week  and also over a 24hr period.  As you can see in the image below I have highlight the optimal day and hour for a page I am admin on.  In this case Wednesdays at 17:00  would unsure a post would get maximum exposure to fans.

Facebook Insights finding out when your fans are online

From experience it seems late afternoon till late evening are the prime times across a number of countries, 17:00 – 21:00 seem to be prime Facebook times.   But check yours and see when is the best time and use this to your advantage!

Don’t worry if its late at night or out of business hours, you can use the schedule post function in Facebook quickly and easily.  Just click on the clock symbol on the bottom left of the status update box and add the time you require.

Facebook schedule post

Written by Trevor Sanford eMarketing and Social Media Executive for PADI. A Digital Marketer with a technical background, Trevor has extensive experience across all channels and currently works on all PADI’s Social Media projects.

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