Pinterest has been growing rapidly for past few years and offers marketers a great opportunity. Pinterest also comes out strongly in more recent Google SEO markers better then Twitter in fact. So I’ve decided to put together some tips for marketers and small business owners to help you get started on Pinterest.
First off all if you are not familiar with Pinterest its a form of Social Media that revolves around what we call ‘Content Curation’ basically organising images of interest to the user into categories or collections. For more information here is a full explanation of Pinterest or better still just head over to http://www.pinterest.com and check it out yourselves, its very easy to understand.
Successful Pinterest for Business
1. Set up a Business page
Make sure you set up a business page via this link http://business.pinterest.com/en rather then a personal account.
Take some time to think what your boards should be. Don’t start with too many, start small and then build out. Have more then one product line? Then have a board for each eg Sunglasses, Watches, Shoes. Also create boards that might relate to your business and that you can pin to from other sources eg Men with Watches.
On this board all ScubaEarth featured destinations are collected in one place
3. Add Pins
Now start adding pins to your boards, remember just like every other Social Media good quality images are a must. You can either upload images from your desktop or a quicker method is to use a Pinterest addon button for you web browser so you can pin directly form your website or Blog.
Chrome Pinterest Button – https://chrome.google.com/webstore/detail/pin-it-button/gpdjojdkbbmdfjfahjcgigfpmkopogic?hl=en
Firefox Pinterest Button – https://addons.mozilla.org/en-US/firefox/addon/pinterest-pin-button/
Add Pinterest pin it buttons to your social sharing buttons on your website and blog also.
When you add pins take some time to optimise the descriptions, just like website SEO you want to make sure that the descriptions match what people may search for. Also if its a product you sell then include the price and of course make sure you include a link back to your website.
Here is an example of a pin I just posted from an article with a optimised description and links back to the article:
Now it might be tempting to sit down and pin a whole load of items one after the other, don’t take your time, you want your pins to be spread out over a time period as this gives you the biggest audience. Early afternoons (lunch breaks), evenings and weekends are the best times to pin.
4. Remember its Social
Just like any other Social Media, follow others, like pins and leave comments. Also make sure you reply back to any comments made on your pins.
Here is a Pro Tip you can track pins from your website or blog by using this url http://www.pinterest.com/source/scubadiverlife.com just replace scubadiverlife.com with your own domain. Here you can see all people that have pinned your content directly. This can be a great opportunity to engage fans, even if its just a thanks for pinning comment or like. Its also great for seeing which content appeals to your fans.
5. Optimise images
Now you’ve pinned all your existing images, its time to think about creating new ones specifically for Pinterest.
Keep images under 554 pixels wide. In fact longer images stand out much more in the feed – up to 5000 pixel tall. I’ve started to create two images for each of my blog articles, one standard square image for the blog and other social media and a taller version specifically for Pinterest.
Also remember your SEO and give the images you intend to pin keyword rich file names.
Finally if they are your own images then make sure you add you logo to them before pinning.