Instagram continues to grow since its launch in 2010 and is one of the leading image sharing networks in the social sphere. It has over 200 Million active monthly users who have uploaded over 20 Billion images since launch and not just Cat photos or images of their lunch.
The most interesting fact is that unlike many US centric Social networks over 65% of its users are from outside the US. In fact in many markets where we tend to think English based Social networks like Twitter have very low penetration Instagram is one of those that is growing particularly in Russia and the Middle East.
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It seems that essentially the answer is Blue ones!
American research firm Curalate recently carried out a large research project on what image factors drive likes on photo sharing platform Instagram. The study looked at 30 different parameters using the likes of 8 million pictures. The result? They found that blue tinted images received 24% more likes.
But thats not all, to create the ultimate like attracting picture you should also factor in:
- Blue colour takes up 20% of the image.
- Reds and Oranges are definitely out.
- Leave a good amount of background with not to much close cropping.
- Pictures are well lit
- Use Walden or Rise filters
- To share on Twitter upload directly via Twitter app not Instagram share option.