3 Reasons your Brand needs Social Media Analytics

As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service.  Though we have also seen in recent times organic reach falling and putting our brands before new customers has also got harder.

I love Social Media I’m happy to admit even if it’s not that cool to say among some of my friends outside of marketing.  Though even I have stopped talking about the potential of G+, still my worst prediction in an article of digital trends for 2014 back in 2013.  Hey we can’t always be right. Continue reading “3 Reasons your Brand needs Social Media Analytics”

Twitter Cards

Originally Posted on October 10, 2013 by  http://padiproseurope.com/twitter-cards/


Twitter Cards


Twitter Cards aren’t that new (they were launched mid 2012), but they are certainly still not that well known out in the wider world.  In this article I will explain what Twitter cards are and how you can implement them.

PADI Twitter card

What is a Twitter card?

A Twitter card is an expanded tweet that allows you to attach media experiences that point back to your content without compromising your 140 character limit.   Or in plain English, it creates a link summary with image and description much the same as when you post a link on Facebook or Google+ Once you see the screen shots it should be come a lot clearer! Continue reading “Twitter Cards”

Linking your Twitter to Facebook

Originally Posted on October 7, 2013 by  http://padiproseurope.com/linking-your-twitter-to-facebook/

Linking your Twitter to Facebook

Hopefully my previous article about why you should be using Twitter as a business tool encouraged you to get signed up to Twitter and started using it.

In this article we take a quick look at how you can make life easier for yourself.  Reluctant Twitter using dive centres often worry about having to generate content for their Facebook page and for Twitter.  Posting to both takes up more time then posting to one.  I hope that in the few simple steps I outline below that I can show you that linking your Facebook page to your Twitter account is a simple process that means you only have to post once.

Thats right, once you have your two accounts linked, every time you post to your Facebook page it automatically gets Tweeted.  One update, one lot of work and its posted on two networks.   Simple and time saving.  Heres how: Continue reading “Linking your Twitter to Facebook”

Using Twitter for business

Originally Posted on October 4, 2013 by  http://padiproseurope.com/using-twitter-for-business/


Using Twitter for business



A lot of Dive centre owners ask me, if they should be on twitter.  I always say yes your centre should be.  I also have a lot telling me that they don’t like/get/understand/have time for Twitter.   Again my answer is simple its a business tool and you should be using it if you want to grow your business.  You probably don’t like doing your stock take but you still need to do it.

Now if you’ve read this far then I’m guessing you are interested in growing your business. Well then lets talk Twitter.

Twitter was founded in 2006 as a type of text message service and soon developed from there, essence Twitter is made up of 140-character messages called Tweets.  Nowadays you can do a lot more then just simple text. Continue reading “Using Twitter for business”