“The individual-centered economy is already here” – IBM Digital Reinvention paper, 2014
Today’s customer is nearly always connected via mobile and social technologies that have rapidly changed the marketing landscape. A landscape that is continually changing and putting more and more power in the hands of the individual customer. For brands this poses many questions and forces a rethink of their existing systems of engagement and to look for new, innovative and highly personal ways to engage with their customers.
How can a brand prepare to drive customer engagement to new levels?