Start your brands customer engagement strategy with 5 simple questions

“The individual-centered economy is already here” – IBM Digital Reinvention paper, 2014

Today’s customer is nearly always connected via mobile and social technologies that have rapidly changed the marketing landscape.  A landscape that is continually changing and putting more and more power in the hands of the individual customer.  For brands this poses many questions and forces a rethink of their existing systems of engagement and to look for new, innovative and highly personal ways to engage with their customers.

How can a brand prepare to drive customer engagement to new levels?

Continue reading “Start your brands customer engagement strategy with 5 simple questions”

User Experience is important for your Business

You’ve taken that big step and invested money in a new website that you think looks super cool, but even weeks after launch you don’t really see an increase in sales or enquirers even though traffic might have increased.  Maybe if you track your stats regularly you might have noticed that your bounce rates have shot up.  Hmmmm, but my shiny shiny new site should be getting me more customers surely?

Continue reading “User Experience is important for your Business”