3 Reasons your Brand needs Social Media Analytics

As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service.  Though we have also seen in recent times organic reach falling and putting our brands before new customers has also got harder.

I love Social Media I’m happy to admit even if it’s not that cool to say among some of my friends outside of marketing.  Though even I have stopped talking about the potential of G+, still my worst prediction in an article of digital trends for 2014 back in 2013.  Hey we can’t always be right. Continue reading “3 Reasons your Brand needs Social Media Analytics”

2016 Ecommerce trends Infographic

A look at the biggest trends in eCommerce for 2016

Ecommerce continues to grow and grow, and this great infographic shows some of the key trends for 2016.   I think the key messages are that ecommerce is now the new normal and that mobile is growing and growing and will soon surpass desktop for transactions.  The other trend also brings ecommerce into line with all other aspects of digital and that is what you can call Experience led commerce, personalisation, user experience design, localisation and using big data and analytics. Continue reading “2016 Ecommerce trends Infographic”

Facebook’s new Audience Network

Facebook launched its new rival to Googles Display Network last year, to help advertisers reach more of the right by people by extending Facebook ads into other mobile apps.

Though its still not as mature or with the same reach as Googles offering, Facebook is slowly working up the tool for publishers and I expect it to follow GDN pretty closely.
But there are some subtle difference between the two networks and what they can achieve for advertisers, lets take a look at some of the important points:

Continue reading “Facebook’s new Audience Network”

Google Search to push mobile friendly sites – Are you ready?

Winter is coming!  Well actually change is coming but it will be no less dramatic than an episode of Game of Thrones.   On April 21st Google will be rolling out a major new update to its mobile search algorithm.  This change is going to have a major impact of the displayed ranking of sites when users search via a mobile device like phone or tablet.

Continue reading “Google Search to push mobile friendly sites – Are you ready?”

Getting Your Business Started on Instagram

Instagram continues to grow since its launch in 2010 and is one of the leading image sharing networks in the social sphere. It has over 200 Million active monthly users who have uploaded over 20 Billion images since launch and not just Cat photos or images of their lunch.

The most interesting fact is that unlike many US centric Social networks over 65% of its users are from outside the US.  In fact in many markets where we tend to think English based Social networks like Twitter have very low penetration Instagram is one of those that is growing particularly in Russia and the Middle East.

Continue reading “Getting Your Business Started on Instagram”