Digital Transformation is a term we hear a lot about and depending on who you ask seems to mean different things to different people.
It’s often thought of as a process of digitising traditional channels and digitalisation of business practises. But these are just elements of the overall journey of digital transformation.
I think it is important to understand what Digital transformation is not, and that is simply replicating existing channels or processes by making them digital. In fact, it’s probably the number 1 reason I feel that leads to failed transformation projects.