As brand marketers we have long understood the value of Social Media marketing to engage with our customers not just by offering great value through awesome content but also as a very valuable cost-effective channel for customer service. Though we have also seen in recent times organic reach falling and putting our brands before new customers has also got harder.
I love Social Media I’m happy to admit even if it’s not that cool to say among some of my friends outside of marketing. Though even I have stopped talking about the potential of G+, still my worst prediction in an article of digital trends for 2014 back in 2013. Hey we can’t always be right. Continue reading “3 Reasons your Brand needs Social Media Analytics”