A look at the biggest trends in eCommerce for 2016
Ecommerce continues to grow and grow, and this great infographic shows some of the key trends for 2016. I think the key messages are that ecommerce is now the new normal and that mobile is growing and growing and will soon surpass desktop for transactions. The other trend also brings ecommerce into line with all other aspects of digital and that is what you can call Experience led commerce, personalisation, user experience design, localisation and using big data and analytics. Continue reading “2016 Ecommerce trends Infographic”
Google has just released this years Zeitgeist. For those that don’t know every year Google complies what was big on the web in terms of what we actually searched for.
You can jump directly to Google Zeitgeist 2013
It always brings up some interesting local and global trends. A lot are based around whats happening in the world at a given time, Future kings born, Civil wars, Famous deaths or sporting events both triumphs and failures. 2013 is not exception.
So globaly Paul Walker star of films with fast brightly coloured cars is only out searched by the death of Nelson Mandela.
What I find very interesting is the top 10 search terms: (in the UK)
- BBC News
- Daily Mail
Every single one is a brand that you can easily work out the URL for, Facebook for example, I just need to type “Fa” into my address bar and it appears. Does this mean brand visability is low or top level domains are not branded correctly? No its one of those amazingly simple facts about our internet usuage. We type everything into Google, even if we know the domain or not. I’m sure we’d all swear its much quicker as well – and thats the fact we need to face. Users navigate the web different to how we may want them too and this has bearings on our SEO and more importantly on our User Interface and calls to action.
Google trends and its yearly Zeitgeist is a great insight into how we use the web, after all we are all Googlers just like our customers.